About the Journal

ISSN: 3093-785X
Journal of Emerging Markets and Management (JEMM) is a peer-reviewed, open-access journal dedicated to advancing research on business, finance, and management in emerging markets. JEMM aims to bridge academia and industry, providing insights into economic development, corporate strategies, and policy challenges in developing economies. View full aims and scope
Frequency: Quarterly (March, June, September, December)
Current Issue
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Article Article ID: 1071–22
Promotion of Human Capital in Traditional Fishing Villages: An Empirical Analysis
September 2025, DOI: https://doi.org/10.63385/jemm.v1i2.107 33 (Abstract)
39 (Download)
Abstract: Bangladesh is a lower-categorized middle-income country where traditional fishermen, here, Jaladas are at extreme risk of long-lasting poverty. Two Jaladas villages were study locations where an endeavor was carried out to identify major driving forces causative for promoting human capital in these communities, and socio-economic transformations through this process. This study adopted a...More >>
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Article Article ID: 10923–38
Prospects of Rural-Based Businesses in Pursuit of a “Gross National Happiness Economy”: Transforming the Bhutanese Economy into a “Beating Heart”
September 2025, DOI: https://doi.org/10.63385/jemm.v1i2.109 33 (Abstract)
8 (Download)
Abstract: This study examines two Bhutanese business entities that have achieved commercial viability while nurturing rural social relationships and arrangements that enhance community vitality—one of the key priorities of Bhutan’s Gross National Happiness (GNH) vision. There is significant potential to replicate similar rural enterprises across Bhutan, guided by Buddhist-inspired models of...More >>
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Article Article ID: 10539–53
Analysing Macroeconomic Precarities in the South Asian Neighbourhood
September 2025, DOI: https://doi.org/10.63385/jemm.v1i2.105 0 (Abstract)
0 (Download)
Abstract: A global slowdown is impending as the post-pandemic recovery was overturned by the Russia-Ukraine war, worsening geopolitical strife and disruption of global value chains. Although the contractionary effect will be felt worldwide, the emerging economies of South Asia, rife with internal political struggle and economic turmoil, require scrupulous inspection. This...More >>
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Article Article ID: 19154–65
Revisiting the Effectiveness of Electronic Word-of-Mouth and DynamicCapability of E-Commerce
September 2025, DOI: https://doi.org/10.63385/jemm.v1i2.191 0 (Abstract)
0 (Download)
Abstract: This study contributes to identifying relationships among electronic word-of-mouth (eWOM), dynamic capability, perceived risk, and customer loyalty in cross-border e-commerce. Purposive sampling was employed to obtain empirical data. We chose consumers with experience using cross-border e-commerce platforms as our subjects and collected data through an online questionnaire. Data were collected through...More >>