WALUGEMBE, Ahmad; KIGGWE, Musa; WALUSIMBI, Yunus. Consumer Perceptions of Foreign Brands and Cultural Identity in Uganda: The Moderating Role of Celebrity Endorsements. Journal of Emerging Markets and Management, [S. l.], v. 1, n. 3, p. 33–45, 2025. DOI: 10.63385/jemm.v1i3.227. Disponível em: https://journals.zycentre.com/jemm/article/view/227. Acesso em: 15 dec. 2025.